Breaking new ground requires vision, risk-taking, planning and effective management. Our customized Builder Services program has been specifically designed to meet the unique facets of marketing and selling new construction developments with the most effective marketing techniques, product positioning and demonstration, option and upgrades, and the importance of timely and thorough communications with the home builder.
Market Research and Pre-Development Consultation
Let us help you determine the feasibility of your next project. We can help analyze the viability and potential success before you make the investment. Our team can provide you with but not limited to the following information needed to make an educated “Go or No Go” decision.
- Location, Location, Location!
- Market / Absorption Rate studies
- Selling Price per Square Foot analysis
- Target Market Demographics
- Comparative / Competitive Market survey
- Standard Design offering recommendations
- Pricing Strategy recommendations
- Review floor plans and architectural drawings
Marketing and Advertising
Once you have decided to “Go”, think of Coldwell Banker Premier Communities as your Marketing and Advertising “sub-contractor”. We will utilize our in-house marketing team along with outside firms to create a community brand and message. We use both traditional and non-conventional strategies.
Our tailored programs are and includes but is not limited to:
- Logo and Brand Design
- Customized Community website development and hosting
- Graphic Design and Printing
- Signage – On and off-site
- Digital and Traditional Marketing Media
- Social Media Campaigns
- Advertising Programs
- Visual Imaging
- Special Events / Functions
- Coordination of Model Home/Sales Center/ Design Selection
Sales and Leasing
A customized sales or leasing program is developed for each community. Our dedicated sales team goes into action and “sells” the dream of living in one of the most desirable locations.
- Is dedicated to your project
- Is managed locally
- Undergoes extensive product and sales training
- Provides detailed reports
- Captures and tracks traffic activity
- Conducts contract administration and closing coordination
- Coordinates the selections of standards, options and upgrades
- Performs Broker outreach and roadshows
- Utilizes the Coldwell Banker nation and international network
The On-Site Sales Team
Premier Communities will develop an experienced dedicated On-Site sales team of Certified New Home Specialists who focus specifically on the marketing and sales of your community. Our professionals have extensive training in the art of New Construction Sales. Working from the on-site model/design center/sales office they assist buyers through the purchase process while assisting the developer with the project infrastructure and back-office operations.
We know you are always looking for your next project. That is why we are always on the lookout for land. We maintain a database of land parcels of all sizes throughout New England in various stages, from raw land to fully approved that may be your next project.
Tap into our experience. Our team has over 100 combined years of new construction experience. We can help you from concept to construction to completion.
- What to build?
- Where to build?
- Standard vs upgrade
- Pricing models
- Release strategies
- Review of condo docs
- Marketplace trends